|
ESL Forum:
Techniques and methods
in Language Teaching
Games, activities
and teaching ideas
Grammar and
Linguistics
Teaching material
Concerning
worksheets
Concerning
powerpoints
Concerning online
exercises
Make suggestions,
report errors
Ask for help
Message board
|
ESL forum >
Teaching material > Tone in job advertisements
Tone in job advertisements
|
Jayho
|
Tone in job advertisements
|
|
Hi everyone I �m desperately seeking some information about tone specifically in job advertisements. I �ve searched here and on the web to no avail. Do you know of anything? Also, if you were asked the difference between formal and business tone in a job ad, what would you say? It is for job advertisements, and not the usual advertisements. Cheers Jayho |
6 Nov 2017
|
|
|
|
douglas
|
|
formal vs business tone: haven �t really heard of a distinction between the two, but I have seen trends in English that this could explain. I �d be interested in hearing about what you find. I recently had a discussion with my boss (Human Resources Manager) about tone in our job advertisements, so you are definitely on to something. I researched it a (very) little bit, but didn �t have any real luck in finding anything useful. There seems to be trend getting away from the traditional formats, but there doesn �t seem to be much agreement on how. There also seems to be a strong correlation to local (national/cultural) preferences in what I �ve seen. Cheers, Douglas |
7 Nov 2017
|
|
|
|
|
Jayho
|
Thanks Maryse, but that�s not quite what I�m after. The reading (assessment) task that I have been given to use requires students to identify the tone of a job advertisement and then to provide the evidence of that tone (adjectives used). I am seeking reference/teaching material to teach tone in job ads (which is a bit difficult because traditional job ads are quite different to other ads). In terms of the business v formal tone, the assessment question asks whether the tone of the job ad is informal, formal or business. I would like to know the difference between formal and business in reference to job ads (to me, they are the same).
Douglas, there is definitely a change in trend, and I think it�s because with online advertising, employers can say, and ask, for a lot more online than in the old newspaper formats. Some jobs ads are a piece of art, others are a source of entertainment, and all to attract the right applicant. Tone is definitely becoming an "in-thing" and I have certainly seen some �way out there� ads.
Cheers
Jayho
P.S. Here is an example of the changing face of job ads
|
7 Nov 2017
|
|
|
maryse pey�
|
|
Oups ! Not easy indeed what you are asked !
Do you think there might be some clues in one of these links ?
Hugs. |
7 Nov 2017
|
|
|
Jayho
|
|
Hi Maryse I give you 10/10 for your dedication to the cause  The last link has a reference to tone,without actually saying that, in it �s direction towards facebook ads. I do have reference material on these sorts of ads, just not specifically job ads. The other two links are excellent links but do not really provide what I �m after. In all honesty, I just don �t think there �s anything out there (yet) because jobs ads still very much follow a traditional format. I shall keep searching ... or just create my own material. Cheers Jayho |
9 Nov 2017
|
|
|
