The World Cup unites the world in way like no other.  This wonderful medium is being used to help kick out poverty - check it out ... and perhaps think about how you can incoprorate this into your classroom.

 

World Cup TV spot calls for kicking out poverty
To kick off the 2010 FIFA World Cup, Didier Drogba and Zinedine Zidane, Goodwill Ambassadors for the United Nations Development Programme (UNDP), make an urgent appeal against poverty in a TV spot produced by UNDP. �The World Cup brings people around the globe together to support their national teams; we need the same kind of passion to end poverty and hunger,� says Zidane, former French national team captain. �There can be no spectators in the fight against poverty. We all need to be on the pitch to improve the lives of millions of poor people in this world,� Chelsea striker and Cote d�Ivoire national team captain Drogba ads. Watch the spot!