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		Grammar and Linguistics > I ´m lovin ´it     
			
		 I ´m lovin ´it 
		
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 Apodo
 
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							| "Loving" is used that way here in Australia too - meaning enjoying.   I ´ve also heard "I ´m really hating this." - from a student struggling with maths. |  25 Jul 2012     
					
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 douglas
 
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							| I see it as a "the language is changing" thing.  When I was young we never used "loving", that came later and sounded "wrong" at first; but, thanks to various advertising campaigns (and songs), it has caught-on with the younger generation and has become common use.  It has begun to no longer sound "wrong".  So, similar to the word "whom", I see its use changing--which is what languages do.   Douglas |  26 Jul 2012     
					
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 cunliffe
 
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							| I think people do use it.  ´How ´s Jack getting on with his work experience?  ´He ´s really loving it. � The meaning has changed in this context, as others point out - it just means  ´enjoy �. |  26 Jul 2012     
					
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