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		Ask for help > Problem word :)     
			
		 Problem word :) 
		
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 Aga1985
 
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							| Problem word :) 
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							| Hello everybody. I have a question about a word  �contest �. 
 I was reading a dialogue (in which the employees are discussing their new product promotional campaign) when I came across the following sentence:  "Contests probably won �t be very effective, but I think direct mail might work if we partner with another company offering calling plans or Internet service." 
 What �s the meaning of the word contest in this context? ( it can �t mean competition, can it?) |  24 Apr 2014      
					
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 yanogator
 
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							| It definitely can. Companies often run contests to help promote a product. For example, a restaurant chain here in Cincinnati had a contest to try to guess the item they were going to add to their menu. Frito-Lay recently held a contest to create a new flavor for Lay �s potato chips.   Bruce |  24 Apr 2014     
					
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 Aga1985
 
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							| Thank you Bruce. Now it makes sense :) 
 |  24 Apr 2014     
					
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