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ESL forum > Ask for help > product tie-ins???    

product tie-ins???



Yolandaprieto
Spain

product tie-ins???
 

Can you help me with the exact meaning of this "word"?. I īll write the whole paragraph just in case there can be several meanings:

"The USA is no exception and The World Health Organisation reports that in this country, spending on indirec promotional activities such as sponsorship, product tie-ins, contests and special promotions is around three times higher than spending on direct advertising"

Thanks in advance for your help
Yolanda

31 Jan 2011      



teresapr
Portugal

a sale or advertisement offering products of which a purchaser must buy one or more in addition to his purchase. A tie-in is an authorized product based on a media property a company is releasing, such as a movie or video/DVD, computer game, video game, television program/television series, board game, web site, role-playing game or literary property. Tie-ins are a form of cross-promotion used primarily to generate additional income from that property and promote its visibility.
Hope it helps you!

31 Jan 2011     



abba
Spain

Teresa is right, the following link will help you http://en.wikipedia.org/wiki/Tie-in

31 Jan 2011     



Yolandaprieto
Spain

Thanks for your help
Yolanda

31 Jan 2011