product tie-ins???

Welcome to ESL Printables, the website where English Language teachers exchange resources: worksheets, lesson plans, activities, etc.
Our collection is growing every day with the help of many teachers. If you want to download you have to send your own contributions.

ESL Forum:

Techniques and methods in Language Teaching

Games, activities and teaching ideas

Grammar and Linguistics

Teaching material

Concerning worksheets

Concerning powerpoints

Concerning online exercises

Make suggestions, report errors

ESL forum > Ask for help > product tie-ins???

product tie-ins???

Yolandaprieto

product tie-ins???

Can you help me with the exact meaning of this "word"?. I �ll write the whole paragraph just in case there can be several meanings:

"The USA is no exception and The World Health Organisation reports that in this country, spending on indirec promotional activities such as sponsorship, product tie-ins, contests and special promotions is around three times higher than spending on direct advertising"

Thanks in advance for your help

Yolanda

31 Jan 2011

a sale or advertisement offering products of which a purchaser must buy one or more in addition to his purchase. A tie-in is an authorized product based on a media property a company is releasing, such as a movie or video/DVD, computer game, video game, television program/television series, board game, web site, role-playing game or literary property. Tie-ins are a form of cross-promotion used primarily to generate additional income from that property and promote its visibility.

Hope it helps you!

31 Jan 2011

abba

Teresa is right, the following link will help you http://en.wikipedia.org/wiki/Tie-in

31 Jan 2011

Yolandaprieto

Thanks for your help

Yolanda

31 Jan 2011