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ESL forum > Ask for help > Problem word :)    

Problem word :)


Problem word :)
Hello everybody. I have a question about a word īcontest ī.

I was reading a dialogue (in which the employees are discussing their new product promotional campaign) when I came across the following sentence:

 "Contests probably won īt be very effective, but I think direct mail might work if we partner with another company offering calling plans or Internet service."

What īs the meaning of the word contest in this context? ( it can īt mean competition, can it?)

24 Apr 2014      

United States

It definitely can. Companies often run contests to help promote a product. For example, a restaurant chain here in Cincinnati had a contest to try to guess the item they were going to add to their menu. Frito-Lay recently held a contest to create a new flavor for Lay īs potato chips.

24 Apr 2014     


Thank you Bruce. Now it makes sense :)

24 Apr 2014