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Writing an advertisement
Writing an advertisement
1) Aims: persuading people to buy a product / informing people about a situation or an event / convincing people to donate…
2) Text organisation of an advertisement
1- Headline: it should be attention-grabbing.
2- Text: to stimulate the readers’ desire and emotion, highlight the benefits of your product / service… rather than its features because your aim is to convince the targeted public.
3- “Call to action” phrase: it should be strong and solid to ask the reader to take action. e.g. “come and see”, “rush…” , “write immediately”, “ ring now”,
4- Closing : ( advertiser name + contact information)
Level:intermediate
Age: +16
Downloads:84 |
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Copyright 06/12/2017 Sarsar
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